
Guri Sitchinava
Principal Product Designer
What I've done
Q4 · 2024
Problem
Our basic three-step onboarding left users confused when they reached the dashboard, resulting in low activation rates.
Solution
Created a guided wizard with visual previews showing real-time changes to socials, products, and themes. Offered both quick and comprehensive paths while tracking skipped steps.
Impact
Increased activated signups by 20%. Seeing immediate visual feedback helped users better understand their profile from the start.