Guri Sitchinava

Guri Sitchinava

Principal Product Designer

gurisitchinava.com

About

I design holistic, delightful products loved by humans. Right now, I'm driving design growth at Pensigh ~3K to 40K+ creators.

Previously, I led design team at Bank of Georgia, pioneered design system & designed digital ecosystem used by 1M+ users. Founded a Design community (15K+). Turned my curiosity into successful ventures in Printing and Hospitality sectors.

Currently diving deep into LLMs, LAMs, and Orchestrated Agents
Building Deck AI 👀

Work Experience

2022 — 2025
London, UK

Pensight is a creator infrastructure platform enabling anyone to sell expertise through Digital Offerings.

  • Founding designer: 3K → 40K+ creators

  • Shipped 50+ core features

  • Highest satisfaction & lowest churn in market

  • Built design system: monthly → weekly releases

  • Focus: simplicity + delightful experience

2018 — 2022
Tbilisi, GE

Bank of Georgia - Leading Georgian bank serving 2M+ customers

  • Led Product Design Chapter & advocated for design excellence across teams

  • Built bog.design - first public banking design system in Eastern Europe

  • Refined banking ecosystem: bog.ge, solo.ge, wealth.ge (1M+ monthly users, 80%+ cSat)

  • Pioneered Atomic Design (2018), launched public design system in 2.5 years

Side Projects

Ongoing

Exclusive design community built on real manifestations, practical insights, and open collaboration

  • Building redefined community focused on real manifestation over theory

  • Growing community 15K+ active members

  • Honestly.global: 11 speakers from Meta, Miro, Revolut, Farfetch, 250+ attendees

  • Designcast: 22 podcast episodes + portfolio reviews

  • dsgn - open listing for Georgian designers (~350 designers)

Ongoing

Premium screen printing & apparel company

  • 70K+ items printed, $550K+ revenue, 20+ corporate clients

  • Fully automated e-commerce platform for bulk ordering

  • Authorized resellers: LA-based Shakawear, Teestyled. Partnering premium Chinese suppliers

  • High client retention: min 4 orders/year per client

  • Running screen printing academy for creators

Ongoing

Healthy, Vegan friendly Brunch Place

  • Tbilisi's highest-rated brunch spot (4.8★, 880+ reviews)

  • Applied UX principles and Service Design to create memorable experience

  • 10K+ served customers since 2022

  • Minimum 3 visits per regular customer

Contact

Twitter
LinkedIn
Instagram
Email